Become a Founding Partner in the NRFL Platform.
The NRFL is turning rugby into a modern American sports property powered by elite athletes, global fandom, premium media IP, and integrated technology. This is more than a league. It is a platform, a business, and a long-term commercial opportunity built for scale.
A Foundation Built on Ownership.
A Platform Built for Scale.
The NRFL Founders Group
Equity. Access. Legacy.
You have the opportunity to join the group of early partners shaping the rise of America’s next major sports and entertainment property. The Founders Group receives equity ownership across all eight inaugural NRFL teams along with access to a portfolio of high-growth business units that power the league’s platform.
These include:
NRFL Studios (premium content and storytelling)
NRFL High-Performance Center (athlete development and innovation)
NRFL Showcase Series (national competition and market validation)
Rolling Maul Media (content, digital, and brand strategy)
Ignite Rugby (technology and fan engagement)
The structure gives investors broad exposure to the entire league ecosystem. You benefit from team growth, media growth, technology growth, and the upside that comes from a sports property built for scale. You participate in the growth without taking on the operational burden of running an individual franchise.
This is a chance to help build a generational sports platform and establish your position at the foundation of rugby’s next major moment in America.
A Plan That’s Proven. A Product Built to Scale.
Other rugby ventures in the U.S. struggled to grow beyond niche audiences. The NRFL is built on a different foundation. We spent a decade validating demand, building the commercial engine, and securing the pieces required for scale. Now we are expanding a product that is:
Modern — Premium American sports production that meets the expectations of today’s fan.
Inclusive — A sport and culture that attracts athletes and fans across backgrounds and communities.
Transparent — A structure that aligns investors with the growth of every team and every business unit.
Innovative — A media-first model that blends sport, content, technology, and entertainment.
With the United States set to host the 2031 and 2033 Rugby World Cups, the timing is ideal. Awareness is rising. The market is shifting. The window is open.
Rugby Revolution.
The NRFL is building the most exciting, high-octane rugby league on the planet. It is designed for U.S. audiences, fueled by global talent, and crafted to deliver a world-class entertainment experience.
Through our High Performance System, we are developing elite international players alongside next-generation American crossover athletes, including NFL-caliber prospects. The result is a style of rugby that plays faster, hits harder, and connects instantly with American sports fans.
The moments that happen on the field are more than highlights. They become media assets, brand touchpoints, and catalysts for fan growth. Each play advances the sport and the story. This is rugby rebuilt for the American stage, cinematic and competitive with the power to scale across sport, media, and culture.
Engineered for Scale. Designed for Impact.
The NRFL is structured to generate diversified, recurring revenue across sport, media, technology, and live experiences. Every part of the platform is intentionally built to monetize athlete access, deepen fan engagement, and create content that travels across digital and physical channels.
This is a fully integrated sports and entertainment property powered by premium IP, built for modern engagement, and aligned with long-term enterprise value.
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Training events that accelerate athlete development while creating early revenue and community engagement. These programs feed the NRFL talent pipeline, deepen local market presence, and generate content that fuels marketing and storytelling.
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NRFL Studios produces premium films, series, and digital formats that expand the audience and build IP value. Every piece of content serves as a fan acquisition tool, a commercial asset, and a driver of long-term brand equity.
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Interactive features inside the NRFL App allow fans to play, predict, compete, and engage in real time. These tools increase retention, create sponsor inventory, and generate valuable data insights across the league.
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A unified national merchandise program unlocks apparel, hard goods, lifestyle products, and international licensing opportunities. This drives recurring revenue and extends the NRFL brand into culture and retail.
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The NRFL controls premium league IP that can be commercialized across media, technology, licensing, and global partnerships. This strengthens enterprise value and creates scalable revenue tied to fan engagement.
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Sponsors plug into a unified league platform that blends live events, digital channels, original content, and athlete access. This structure creates high-value inventory and partnership opportunities across every vertical of the NRFL ecosystem.
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Weekend Scrums and showcase events bring the NRFL experience to life through sport, music, food, and culture. These events drive ticketing, media visibility, and sponsor activation while creating content that scales beyond the day itself.
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Ignite Rugby and the NRFL App create direct relationships with fans through personalized experiences, data-driven insights, and interactive engagement. This technology powers the league’s digital ecosystem and fuels long-term revenue growth.
“Sports history doesn’t just happen. It’s created by a few willing to step in early, think bigger, and build what others don’t yet see.”
— Steve Ryan, Managing Director, NRFL
