Building the leading entertainment & media company in rugby globally.

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The NRFL’s 3 Pillars

This is not just a chance to create a new league - it’s a chance to create a whole new idea in American culture. We believe rugby is an idea whose time has come in the U.S. - a sport that is right in line with values like authenticity, sportsmanship, inclusion, community. The NRFL’s foundation and ownership will be rooted in these values.
The NRFL is taking the drama of global rugby and bringing it to the biggest sports audience in the world - 365 days a year. The League will provide the most innovative and inclusive fan experience through unmatched content and entertainment on and off the pitch.
NRFL Productions will use content to drive revenue and fan engagement from day one, specializing in short form and off-pitch content that will showcase the stories behind the League’s origins and by collaborating with the players to drive their personal brands.

OWN THE NEXT SPORT & ENTERTAINMENT PROPERTY

Bring to life the global game of rugby to a new American audience.

WHY RUGBY

Storytelling is in our DNA.

The NRFL will leverage the 200 year old history of rugby but with a new spin focusing on players, stories and totally unique content on a path of becoming an essential brand in the global sports landscape.

LEADERSHIP

We’re making rugby accessible, from ownership to athletes to fans.

Ownership.

The NRFL is rewriting what professional sports ownership looks like and operates, ensuring everyone has a seat at the ownership table. It is an opportunity to push sports in America forward with an ownership group and structure that ensures the growth and success of the League.

Athletes.

The League will tap into the exceptional athletes that get released from the NFL every year, an accelerating American rugby community and top international rugby players. NRFL Studios will produce content for NRFL athletes to drive their brand and engagement with fans.

Fans.

Fans will have access and be part of building the next sport & entertainment entity in America. Driven through content, technology, media, Web3, and events, fans will witness and participate in the journey of the League and athletes.