NRFL · National Rugby Football League

The opportunity

A proven global asset. An unbuilt American market.

Rugby already commands a worldwide audience. What does not exist yet is the league, or the commercial engine beneath it, to capture that demand in the largest untapped market on earth. That is the gap the NRFL is built to close.

130+

Countries where rugby is played, one of the most-watched sports globally

<1%

Of global sports media-rights revenue captured today. A structural gap, not a demand problem

45M+

Rugby followers already in the United States, ready for a premium product

What sets the NRFL apart

The league is the product.
The platform is the business.

Every prior attempt at U.S. rugby was built as a set of teams and nothing more. The NRFL is a league carried by one company, with the sport as its anchor product and modern infrastructure driving the value.

01

One unified platform

A single-entity structure means commercial value, media, and brand consolidate to one company rather than fragmenting across teams. Aligned incentives, one balance sheet, one story.

02

Media-first engine

Audience and content are built ahead of the gate, following the playbook that made F1 and UFC mainstream in America. Attention is the product. The sport is how we make it.

03

Owned data and technology

A proprietary fan-data and engagement layer, built and owned rather than rented. It deepens fandom and turns audience into a durable, defensible asset for the business and its partners.

Where we are today

Built, not theorized.

The NRFL is not a concept waiting on capital to begin. The questions that decide whether a business like this can work have already been answered, and construction is underway across four fronts.

Proven

The athlete pool

National and regional combines conducted
Elite talent evaluated and onboarded
Players progressed into rugby abroad

Built

The structure

League governance and single-entity structure
Ownership and capital framework
Athlete identification and development pathways

Mapped

The market

Market and venue analysis across 100+ markets
Stadium conversations and market prioritization completed
Global rugby and domestic sports relationships established

In motion

The media engine

Content and storytelling architecture defined
Media IP alignment reaching beyond the league itself
Phased to arrive ahead of the rugby tailwinds, not chase them

MEN'S
&
WOMEN'S

Built for both, from day one

Men's and women's rugby, as co-equal engines.

Women's sport is the fastest-appreciating asset class in the industry, and the NRFL treats it that way. Men's and women's rugby share one company, one media engine, and one technology stack, with distinct audiences and incremental upside on shared infrastructure.

Shared infrastructure. One company carries both, so every dollar of build works twice.
Distinct audiences. Two fanbases, two sponsor markets, one commercial engine.
A co-equal growth story. Not a secondary program. A second engine.

Why now

Capital is most catalytic before the catalysts arrive.

The 2028 to 2033 rugby window is a fixed, external catalyst on U.S. soil. Every comparable platform investors point to as proof was formed before the consensus, not after it. The NRFL is being built in that same window, now.

The market has already moved

They are building the audience. We are building the league.

World Rugby is investing more than $250 million to grow American rugby ahead of the Olympics and back-to-back World Cups on home soil. That capital goes to grassroots, fan development, and marquee international fixtures. What it does not build is a permanent American league, its teams, or the year-round commercial infrastructure beneath them. That is the NRFL's lane, and every dollar spent on the moments makes the platform between them more valuable.

$250M+ · World Rugby

A five-year U.S. growth plan, advised by Jefferies, directed at community rugby, fan engagement, women's rugby, and bringing high-caliber international matches to American markets.

World Rugby & IMG

A long-term media rights partnership formed to accelerate rugby's growth in the United States ahead of the 2031 and 2033 World Cups.

CBS Sports

Rugby's U.S. broadcast partnership runs through 2029, carrying the sport on a major American network straight into the window.

A record 2026 slate

The largest programme of international rugby ever staged on U.S. soil, with recent fixtures drawing record attendances and sell-out crowds.

Built by operators, backed by icons